SEO Tools

Keyword Density Checker

Paste your copy to see which words and phrases it uses most. Check a target keyword, find accidental repetition and confirm the text is really about its subject.

  • Runs in your browser
  • No sign-up
  • Free to use
WordCountDensity
Add some text to see results.

How to use Keyword Density Checker

  1. Paste the text of your page or article into the box.
  2. Switch between single words, two-word and three-word phrases to see the most frequent terms.
  3. Enter a target keyword to see exactly how many times it appears and its density.
  4. Use the results to vary repeated wording or to check that key topics are covered.

Keyword Density Checker features

Words and phrases

Frequency tables for one-, two- and three-word terms.

Target keyword tracking

Enter a phrase to get its exact count and share of the text.

Stop words filtered

Common words like “the” and “of” are excluded so meaningful terms stand out; you can include them if you wish.

Density percentages

Each term's share of the total word count, with a visual bar.

HTML stripped

Pasted HTML tags are removed so only visible text is counted.

Private

Draft copy is analysed in your browser.

When to use Keyword Density Checker

  • Checking that an article naturally covers the topic it is meant to rank for.
  • Catching a phrase that has been repeated so often it reads unnaturally.
  • Comparing your wording with the vocabulary of a competing page.
  • Reviewing product descriptions for variety before publishing.

Keyword Density Checker FAQ

What is keyword density?

It is the share of a text taken up by a particular word or phrase: the number of times it appears, multiplied by the number of words in the phrase, divided by the total word count.

Is there an ideal keyword density?

No. Search engines do not reward a specific percentage, and Google has said so repeatedly. Write for readers: mention your topic where it is natural, use related terms, and avoid repeating a phrase mechanically.

What is keyword stuffing?

Repeating a keyword unnaturally in the hope of ranking higher. It makes text unpleasant to read and is treated as spam by search engines. If one phrase stands far above everything else in the table, consider rephrasing.

Why are two- and three-word phrases useful?

People search in phrases, and phrases reveal what a text is actually about better than single words do. “Running shoes” tells you more than “running” and “shoes” counted separately.

Does it count words in headings and links?

It counts whatever text you paste. To analyse a live page, copy its visible text or paste the HTML; tags are stripped automatically.

Using keyword frequency sensibly

In the early years of search, pages could rank by repeating a term many times, and “keyword density” became a target to hit. Modern search engines analyse meaning, context and quality, and repetition beyond what a reader would find natural is more likely to hurt than to help.

Frequency analysis is still a useful editing aid. It shows at a glance what a text emphasises, which is a quick check that the content matches its intended subject. It also reveals habits: a favourite adjective used a dozen times, or a product name repeated in every sentence. Use the table to improve clarity and variety, not to chase a number.

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